9:45 Morning coffee
10:00 Official opening by Camilla Jarlsby, Director of culture and citizen dialogue.
10:05–10:15 The festival manager, Cathrine Sordal, makes a presentation about the overall theme of the conference and what we can expect from the day.
10.15-10.35 Aim - Navigating Multi-Format Universes with AI: Paths To Content Innovation and Audience Understanding
Kristiansand Zoo and inFuture talk about their experiences from the research project AIM (AI-driven Multiformat universe). The project is a collaboration with Qvisten Animation AS and the University of Agder and is supported by the Research Council's innovation programme. The aim of the project is to develop a method where artificial intelligence is used to create stories that hit the public across multiple platforms, such as films, series, games and activities in parks. The project has a particular focus on the use of data-driven insight to create content that can engage over time in an industry that is experiencing radical changes nationally and internationally.
10:40 – 11:25 Panel discussion: Is it content or marketing that draws young people to the cinema? What is the difference between the launch plans for youth films versus children's films? How do the funding schemes for youth films work? Why do we hit so much better with children's films and war films than youth films?
The panel: Jørgen Stensland (Film & Kino), Caroline Hitland (Nordisk Film Production AS , produser "Lars is LOL"), Mads Halvorsen (Warner Bros. Discovery), Cecilie Aspenes (NFI)
Moderator: Jakob Berg (NFI)
Open microphone 11:25 – 11:35
Lunch and mingling 11:40 – 12:25
12:30-13:20 Get Your Next Great Big Idea!
Jason Bevan was responsible for innovation and the creative process at Warner Bros. Studios and has worked on major films such as "Harry potter", Fantastic Beasts", The Dark Knight trilogy, and the Lego Movies series. He reveals secrets from how great iconic films were made, and shares tips on how we can all use the same methods to create the next big idea.
13:20-13:30 Questions from the audience
13:35 – 14:20 Panel discussion: What will it take to stimulate more original contemporary scripts for children and young people?
The panel: Paneldeltakere: Cecilie Aspenes (NFI), Thomas Robsahm (producer "Dancing Queen"), Christian Lo (director "Mini-Zlatan and Uncle Darling"), Gunnbjörg Gunnarsdottir (director "Victoria Must Go"), Signe Zeilich-Jensen (script advicer)
Moderator: Åshild Ramborg
14:20 – 14:30 Open microphone
14:35 – 15:20 How To Give Your Film International Wings
What does it take for a Norwegian children's/youth film or TV series to reach the eye of the needle? Do children's and youth films and series have untapped potential, also as export goods?
Meet the international sales agents - they tell you which projects they are looking for and give you tips on how best to go about getting them on the hook.
The panel: Dag Asbjørnsen (NFI), Rose-Marie Strand (Folkets Bio), Justyna Koronkiewicz (Media Move)
Moderator: Signe Zeilich-Jensen
15.20 – 15.30 Questions from the audience